Toyota Sponsoring Overwatch League As “Launch Partner”

By Ben Fischer Toyota Motor North America has signed on as the newest sponsor of Activision Blizzard’s Overwatch League, agreeing to become a “North American launch partner” for the first season. It is the carmaker’s first foray into esports, and the league’s first non-endemic sponsor. Terms …

Source:: http://www.sportsbusinessdaily.com/Daily/Morning-Buzz/2018/01/18/OWL.aspx

      

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