Tee It Up: A-B InBev’s New Deal With PGA Tour Includes Custom Michelob Ultra Cans

A-B InBev has signed a new four-year deal with the PGA Tour that “for the first time will include customized Michelob Ultra cans bearing the tour’s logo to be sold at retail,” according to John Lombardo of SPORTSBUSINESS JOURNAL. Specific financial terms of the renewal were not disc…

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/04/17/Marketing-and-Sponsorship/PGA-Tour.aspx

      

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