News

A collection of thoughts from the Complete SET team as well as general industry story lines

USA Gymnastics Loses First Sponsor Amid Sex Abuse Scandal

Pennsylvania-based Int’l Gymnastics Camp has terminated its sponsorship of USA Gymnastics, the first sponsor to cut ties amid the NGB’s sex abuse scandal. In a statement posted to its web site, Camp Dir Brent Klaus said the IGC had put its sponsorship “on hold” in January and…

Speed Reads….

New Hampshire Motor Speedway officials are “holding a press conference” at 10:00am ET following the announcement that one of the track’s two Monster Energy NASCAR Cup Series races will be moved to Las Vegas ( WMUR.com, 3/8 ).

The Red Wings and Olympia Development said that Little Caes…

Group Headed By Bronfman Decides Not To Purchase Time Inc.

An investor group led by Accretive LLC Managing Partner Edgar Bronfman Jr. and former Maker Studios CEO Ynon Kreiz has “decided not to continue its pursuit of Time Inc,” according to a source. The group had been “among the parties that had expressed interest in buying…

Source: Pac-12 Extends Commissioner Larry Scott Through ’22

Pac-12 Commissioner Larry Scott has “agreed to a contract extension that will keep him with the league” through ‘22, a source said. Scott had one year remaining on his contract, and the Pac-12 presidents and chancellors “recently approached him about an extension….

Tweet Pic Of The Day….

Happy #FreeAgency . Bright and early in Bristol. @AdamSchefter getting ready for a big day w/ a stop at the campus @Starbucks . pic.twitter.com/4LFl9dEK9N
— bill hofheimer (@bhofheimer_espn) March 9, 2017

Braves Get Key Approval To Build New Spring Training Home

The Braves are a step closer to getting a new Spring Training home after North Port, Fla., commissioners “unanimously approved the broad outlines of an agreement for construction” of the $75M facility. This comes after “lengthy deliberation and concerns that the city may not be getting its…

Speed Reads….

Disney investors hold their annual meeting today in Denver, and the question of Chair & CEO Bob Iger ‘s future is “sure to be on shareholders’ minds.” The issues of his contract and possible successor have been “front and center among investors” ( L.A. TIMES, 3/7 ).

The Inde…

Adidas Issues Upbeat Outlook For ’17, Keeping Pressure On Rivals

Adidas shares “soared” today on the Frankfurt Stock Exchange after the sportswear maker “issued a surprisingly upbeat outlook.” Adidas also posted a “narrower quarterly net loss, beating analyst expectations.” The brand said it expects ’17 sales to increase 11-13% and net income to increas…

Union Renew Sponsorship Deal With Tri-State Toyota Dealers

The Union have signed a multiyear sponsorship renewal with Tri-State Toyota Dealers, one of the MLS club’s founding sponsors when it began play in ’10. As part of the deal, Toyota will continue as the official and exclusive automobile partner of the Union and have a brand presence at Talen…

Big Ten’s Delany Expects “Good Crowds” For Hoops Tournament In DC

The Big Ten tips off its men’s basketball tournament today at Verizon Center in DC, marking the first time the conference is holding the tourney in a venue other than United Center or Bankers Life Fieldhouse. Commissioner Jim Delany “does not expect standing-room-only crowds this we…

Speed Reads….

Former Namibian sprinter Frank Fredericks today “stepped down” as chair of the IOC’s Evaluation Commissioner for the ’24 Games “following an IOC ethics probe into claims he received money from a disgraced marketing consultant” ( REUTERS, 3/7 ).

IOC President Thomas Bach said …

Laugh Track: Love Shaq

ABC’s Jimmy Kimmel wished a happy 45th birthday to “one of my favorite people,” TNT’s Shaquille O’Neal . Kimmel: “O’Neal is such a fun guy, and to honor him, we asked a local third grader to prepare a special tribute to his life” ( “Jimmy Kimmel…

Hershey Renews With NCAA, Will Continue Marketing Reese’s Brand

NCAA corporate partner Hershey has extended its deal for five more years, the company will announce later today. As the NCAA’s official confectionary partner, Hershey will continue to market its Reese’s brand on its NCAA advertising. Hershey first became an NCAA sponsor in ’09, and t…

Tanduay Rum To Sponsor Nets, Barclays Center In Multiyear Deal

Tanduay is now the official rum of both the Nets and Barclays Center under a new multiyear deal. The rum, produced in the Philippines, will be presenting sponsor of the arena’s 40/40 Club & Restaurant, last sponsored by AmEx. It also will entitle a suite-level bar and receiv…

Dick’s Sporting Goods Beats Expectations In Q4 Earnings Report

Dick’s Sporting Goods today before the market opened posted “better than expected” Q4 results, with earnings of $1.32 per share “beating the Wall Street expectation of $1.30.” Revenues for the quarter came in at $2.48B, “exactly in line with expectations, up 10.9% from same period last yea…

Etihad Airways Renews MLS Sponsorship In Multiyear Deal

MLS today will announce a multiyear renewal of its partnership with Etihad Airways, which continues as the official airline partner of MLS and deepens its commitment to the U.S. market. Etihad and MLS will collaborate through the MLS Flight Path campaign. To announce the extensio…

Tweet Pic Of The Day….

Here’s how you know @ATLUTD is big already: they already have logo-brand cornhole boards! pic.twitter.com/rFvEbbC9Zt — Sam Borden (@SamBorden) March 6, 2017

Bill Belichick “Crashes” NFL Network’s Scouting Combine Coverage

Patriots coach Bill Belichick “crashed” NFL Network’s Scouting Combine broadcast yesterday afternoon, “spending time in the press box and then taking host Rich Eisen ‘s headset so he could chat with NFLN reporter Willie McGinest on the field.” McGinest played for the Patriots fro…

ESPN Lines Up 24-hour NCAA Tournament Bracket Programming Stunt

ESPN will run a 24-hour NCAA Tournament bracket marathon patterned after a similar programming stunt it did around fantasy football last August. ESPN execs credit the fantasy football programming block with pushing viewers to create leagues on ESPN.com, and they expect similar results with…

Daily Digit….

$1,000 – Amount the Pelicans will donate for “each point and assist” G Jrue Holiday records during Friday night’s home game against the Spurs to “support those who were impacted by the tornadoes that hit southern Louisiana on Feb. 7” ( USATODAY.com, 3/1 ).

Sources: UNC Football Moving To Jordan Brand Under New Nike Deal

The Univ. of North Carolina football team “will move to Jordan Brand uniforms” for the ’17 season, according to sources. UNC is “currently negotiating a new deal with Nike,” sources. An announcement from the school is “expected in the near future.” UNC’s current 10-year contract with Nike,…

NASCAR Names Lilly Diabetes Health Partner In Multiyear Deal

NASCAR this afternoon named Lilly Diabetes official diabetes health partner in a multiyear deal. The brand, which is owned by Eli Lilly & Company and also sponsors Roush Fenway Racing, will work with the sanctioning body on health and wellness initiatives and launch an editorial series…

Atlanta United Tabs Chemistry For Ad Campaign Around Debut Season

Atlanta United named ad agency Chemistry its creative partner for the development of the club’s brand campaign for its inaugural season. Chemistry will work with the club’s exec team on digital advertising, out-of-home, social and guerilla marketing. The agency has offices in Atlanta and P…

Quick Hits….

“It’s kind of exciting to see a sport take root in a country that doesn’t have a strong golf tradition” – Golfer Matt Kuchar , on the growth of the sport in Mexico, which this week is hosting the inaugural WGC-Mexico Championship ( GOLF.com, 3/3 ).

“We have to do better at real…

NFL Sponsors Activating At Combine, With Focus On Fan Experience

The on-field portion of the annual NFL Combine begins today at Lucas Oil Stadium in Indianapolis, and the league is encouraging fan interest and sponsor activation around the first year of the NFL Combine Experience. During the event at the Indiana Convention Center this weekend, fans can …

Continental Tire Renews Sponsorship Deals With MLS And Its Clubs

Continental Tire has signed a multiyear renewal with MLS to remain an official partner and the official tire of the league in both the U.S. and Canada. The company also has deals with every MLS club after renewing with 20 teams and adding two new deals with expansion clubs Atlanta United a…

NWSL Commissioner Jeff Plush Steps Down After Two Years

NWSL Commissioner Jeff Plush yesterday “stepped down from the position after two years on the job.” He took the job in January ’15. The league in a release said that it “immediately will begin a national search for his replacement.” U.S. Soccer President Sunil Gulati said Plu…

StubHub Center Slated For Renovations To House Galaxy, Chargers

AEG, the Galaxy and Chargers today will announce multiple investments to improve the facilities and fan experience at StubHub Center, including a new video board on the stadium’s south side, suite and locker room renovations, club seating upgrades, new ribbon boards and a new sound s…

Oakland Official Suggests End To Free Tickets At Oracle, Coliseum

Oakland City Council member Rebecca Kaplan yesterday proposed that the city “end its practice of giving officials free tickets to events at Oracle Arena and the Coliseum and instead use the money on services.” For years, city and county officials have had “access to suites” at the public…

Speed Reads….

Westwood One will broadcast the ’17 NCAA men’s Final Four in Spanish, the event’s first-ever Spanish-language broadcast on any platform ( NCAA ).

Former LSU WR Malachi Dupre , a prospect for the upcoming NFL Draft, has secured an endorsement deal with Adidas ( SECCOUNTRY.com, 3/2 ). …

Final Jeopardy!

Last night’s “Final Jeopardy!” category was “The Oscars.”

“ Jimmy Stewart starred in three of the six films for which this Italian immigrant was nominated for Best Director.”

Final Jeopardy….

“Who was Frank Capra ?”

The Capra films featuring Stewart were “It’s a Wonderful Life,” “Mr. Smith Goes to Washington” and “You Can’t Take It With You.”

Morning Hot Reads: Stars And Strikes

The ST. LOUIS POST-DISPATCH explores whether the World Baseball Classic might ” whet the appetite for major leaguers in the Olympics .” Baseball has “never had the top players from every country in the world appear in the Olympics,” but MLB’s new CBA does have some “scheduling flexibility….

YouTube Unveils Web-TV Service Carrying More Than 40 Networks

YouTube yesterday “unveiled a web-TV service that will offer a package of over 40 broadcast and cable channels for $35 a month.” Google, YouTube’s parent company, is the “latest entrant in a race to win over millions of consumers who are shifting away from traditional TV.” YouTube TV will …

Laugh Track: Knick Of Time

Actor and comedian Tony Rock appeared on CBS’ “The Late Show” last night and talked about how he often competes with his older brother, Chris Rock , especially with women. Rock: “I’m at the Knicks game with my girl, he’s at the Knicks game with his girl. I call h…

CONCACAF Signs Constellation Brands’ Cerveza Modelo As Sponsor

CONCACAF has signed a partnership with Constellation Brands’ Cerveza Modelo that will see it become the official beer of the CONCACAF Gold Cup. The deal, which runs through ’20, also will see Modelo sponsor CONCACAF properties such as Women’s World Cup and Olympic qualifying ch…

Morning Hot Reads: Of Substance

USA TODAY’s Christine Brennan writes the fact that 4,125 of the 11,470 athletes who competed in the Rio Games were not drug-tested beforehand is “astounding information that should trouble everyone involved with the Olympics.” That said, it seems the IOC “doesn’t care about the cru…

Tweet Pic Of The Day….

. @KevinHart4real ringin’ us in on #MadeInPHILA Night! 🔔🔨 pic.twitter.com/UEYMSllbMV — Philadelphia 76ers (@Sixers) February 28, 2017

In Other News….

Amazon-owned live-streaming service Twitch is “entering the fast-growing market for digitally delivered computer videogames, a move that will give its most popular broadcasters the opportunity to earn a percentage of sales.” A “‘buy’ button will appear this spring on website broadcast…

Laugh Track: Oscar Buzz

Last night’s edition of ABC’s “Jimmy Kimmel Live” featured show staffer Guillermo Rodriguez interviewing celebrities on the red carpet at the 89th Academy Awards. Disney Chair & CEO Bob Iger asked Rodriguez, “Do you know who I am? Can you pronounce my …

Toyota To Sponsor Burton Snowboards In Multiyear Partnership

Toyota today is expected to announce a deal to become official automotive partner of Burton Snowboards, part of a multiyear partnership as the new Olympic sponsor expands its footprint in winter sports. Toyota will begin activating at this week’s Burton U.S. Open Snowboarding Champion…

Morning Hot Reads: Feature Presentation

INDIEWIRE wrote it is “remarkable” how many people have seen ESPN’s Oscar-winning “O.J.: Made in America” documentary . The net is in a “unique position,” as it can “offer filmmakers the ability to reach a traditional arthouse crowd, while crossing over into a broader audience that doesn&…

Final Jeopardy….

“Who was Johannes Kepler ?”

Correct responses to the “Olympians” category:

$200: “Who is Usain Bolt ?”
$400: “What is hockey?”
$600: “What is judo?”
$800: “What is archery?”
$1000: “Who is…

Advance Auto Parts Partnering With Indianapolis Motor Speedway

Advance Auto Parts this afternoon will announce that it has struck a deal to become a new official partner of Indianapolis Motor Speedway. The deal is for multiple years and covers the track’s major events like the Indianapolis 500, Brickyard 400, IndyCar Grand Prix and Lights at the Brick…

Strong Showing For Kurt Busch, Monster Energy In Thrilling Daytona 500

Kurt Busch won a “completely enthralling Daytona 500” yesterday, as NASCAR did not need any of the “new gizmos to jazz up its product” for the ’17 season. The race “really didn’t need spicing up” with “attrition being the key factor” ( CHARLOTTE OBSERVER, 2/27 ). There were no ye…

Morning Hot Reads: Shoe Storm

The N.Y. TIMES notes Warriors G Stephen Curry ‘s decision to criticize the CEO of Under Armour for complimenting President Trump might have once been “considered commercial suicide.” Agent Leigh Steinberg said that Curry’s comments, along with the brand’s “conciliatory” respons…