News

A collection of thoughts from the Complete SET team as well as general industry story lines

LeBron James, Showtime Team For New Three-Part Documentary On Modern NBA

Cavaliers F LeBron James is “teaming with Showtime on a documentary that will examine the modern NBA and the league’s impact on popular culture worldwide,” according to Tom Withers of the AP. James will “serve as an executive producer with long-time business partner Maverick Carter.”…

Final Jeopardy….

“What is 451?” The number refers to Ray Bradbury ‘s dystopian novel, “Fahrenheit 451.”

Tweet Pic Of The Day….

Nike-sponsored multi-colored basketball court found in Paris. Did Boise State sign off on this? (h/t Sumit316) pic.twitter.com/M0iRoqhvaZ
— RedditCFB (@RedditCFB) June 28, 2017

Bridgestone Tabs Five U.S. Athletes As Endorsers For ’18 Games

IOC TOP sponsor Bridgestone today will announce it has selected a group of five U.S. hopefuls for PyeongChang, including figure skaters Ashley Wagner and Nathan Chen , to anchor its campaign around the ’18 Games. Bobsledder Elana Meyers Taylor and Paralympic snowboarders Amy Purdy a…

Gatorade To Sponsor The Players’ Tribune Videos As Content Partner

The Players’ Tribune has signed Gatorade as its latest content partner, and the brand will be sponsoring a new video series premiering today called “The Loss.” The series will focus on free agent F Gordon Hayward , Chiefs S Eric Berry and tennis player Nicolas Mahut as they share inti…

Today’s Buzzcast

A 3-minute hit on the stories you need to know … Subscribe on iTunes … Check out our podcast home .

Yesterday And Today: BIG3 Big On Nostalgia, But On-Court Action Needs Work

The BIG3 provided “plenty of nostalgia” in its debut on Sunday, but fans “interested in quality basketball should look elsewhere,” according to Tim Bontemps of the WASHINGTON POST. Participants over the weekend “looked like what they are: retired NBA players and journeymen.” Play was “stil…

Strong Crowds, Rusty Play Highlight BIG3’s Debut Event At Barclays Center

A “surprisingly strong” crowd of 15,177 came to Barclays Center yesterday for the BIG3’s debut, “featuring a slew of retired NBA stars … at the beginning of its 10-city summer tour,” according to Howie Kussoy of the N.Y. POST. There were several issues that surfaced for the three-on-thre…

Speed Reads….

The Dynamo “sold a record 1,100 tickets for the supporter section at BBVA Compass Stadium” for Friday night’s game against FC Dallas ( CHRON.com, 6/22 ).

A spokesperson for this weekend’s American Family Insurance Championship in Madison, Wis., said that “bigger crowds were expected t…

ESPN Extends BYU Football TV Rights Deal Through ’19 Season

ESPN on Friday announced it will televise BYU football through the ’19 season, extending an agreement that began in ’11. ESPN will continue to receive first selection rights to all BYU home games, with a minimum of one game designated annually for BYUtv. ESPN will air select road game…

Bellator MMA Looks To Make A Splash With PPV Event At MSG

MSG “should be packed” for Saturday night’s Bellator PPV card, and the MMA promotion has “hyped the show as the biggest one in its history.” The card is headlined by Chael Sonnen – Wanderlei Silva , with Matt Mitrione – Fedor Emeli…

Expansion Draft Helps NHL Awards To Best Audience On Record

The NHL Awards, which featured the expansion draft for the Vegas Golden Knights, was the most-watched NHL awards show for both Sportsnet and NBCSN on record, dating back to ’99. Sportsnet had an average audience of 1.36 million, while NBCSN had an average audience of 595,000. That represen…

Woody Johnson, Jamie McCourt Nominated For U.S. Ambassadorships

President Trump has formally nominated Jets Owner Woody Johnson to become the U.S. ambassador to the U.K., with his brother Christopher Wold Johnson “set to take over day-to-day operations of the team in his absence.” Also, former Dodgers co-Owner Jamie McCourt was “nominated to be…

NHL Entry Draft: Bauer Hockey Signs Potential Top Pick Patrick

The NHL Entry Draft begins tonight at 7:00pm ET at Chicago’s United Center, and potential No. 1 overall pick Nolan Patrick has signed on to endorse Bauer Hockey. The equipment company’s social media team will document Patrick’s day at the Draft leading up to and through his selection. Pa…

Laugh Track:

Action sports athlete Travis Pastrana appeared on CBS’ “The Late Late Show” last night, and several riders from the Nitro World Games performed various jumps off a ramp outside the show’s studio. Host James Corden said of the jumps and flips, “It&rsqu…

Chiefs Part Ways With GM Dorsey; Move Surprises NFL Observers

The Chiefs yesterday afternoon announced that head coach Andy Reid signed an extension, but GM John Dorsey is “no longer with the team, effective immediately.” The original five-year contracts for Reid and Dorsey were “set to expire after this season.” Chiefs Chair & CEO Clark Hun…

The Players’ Tribune Brings On Jeff Levick As Company’s First CEO

The Players’ Tribune has hired former Spotify Chief Revenue Officer JEFF LEVICK as its first CEO. Levick will begin his new position on Sept. 5, TPT President & co-Founder JAYMEE MESSLER said in a statement. Messler and DEREK JETER founded TPT in October ’14. Levick was at Spotif…

NFLPA President Says Union Has Yet To Speak With League About Extending CBA

NFLPA President Eric Winston yesterday said that there have “still been no talks with the league” about extending the 10-year CBA signed nearly six years ago, according to Mike Florio of PRO FOOTBALL TALK. He “described the situation as the two sides ‘talking about talks’ with ‘nothing sub…