News

A collection of thoughts from the Complete SET team as well as general industry story lines

SBJ In-Depth: Data/Analytics

Data and analytics are driving decisions in sports more than ever, providing detailed insight on fan interactions from concessions to ticketing, and measuring the impact of sponsorship and activation. Teams continue to extend analytics to performance on the field, from talent evaluation to…

Manchester United Raises Full-Year Outlook On Strong Q3 Revenue

Manchester United today “raised its full-year revenue and profit guidance after strong broadcast revenue helped to lift” the EPL club’s Q3 revenue figures. ManU, traded on the NYSE said that it “expected to report full-year revenue” between $720-734M, “better than its previous fo…

Hendrick Sponsor Axalta Opening New Facility At Race Team’s Campus

Coatings company Axalta today is opening its 36,000-square-foot, multimillion dollar training facility/customer experience center on the campus of the Monster Energy NASCAR Cup Series team it sponsors, Hendrick Motorsports. Axalta is leasing the space from HMS, which Axalta has been with f…

Today’s Events….

The Tigers will host their fourth annual women in sports panel at Comerica Park on the theme, “Who’s Next?” The panel will feature Lions Dir of Community Affairs Lauren Clayborne , Pistons VP/Brand Strategy Alicia Jeffreys , Tigers VP/Public Affairs & Strategic Planning Elaine Lewis…

In Other News….

Chicago Tribune parent company Tronc has entered into a “nonbinding letter of intent to acquire Wrapports Holdings,” which owns the Chicago Sun-Times and “other assets such as the Chicago Reader alternative weekly” ( CHICAGO TRIBUNE, 5/16 ). Wrapports is poised to sell the assets by June…

ESPN Giving Matthew Berry Weekday Half-Hour Fantasy Football Show

ESPN is “upping the ante on fantasy sports … with a new half-hour fantasy football show,” which will run daily and is hosted by Matthew Berry . “The Fantasy Show” will launch Aug. 1 on the ESPN App and WatchESPN digital video platforms, leading up to a “reprise of the 28-hour ‘ESPN Fant…

Dick’s Sporting Goods Stock Drops After $23M Accounting Error

Dick’s Sporting Goods’ stock price dropped on Friday after the company “acknowledged that it had overstated earnings” by $23.4M in its Q4 and annual financial report on March 7. The sporting goods retailer in a filing with the SEC said that a “‘computation err…

Earnhardt, Mtn Dew Teaming Up To Promote New Tri-Flavored Soda

Mtn Dew is teaming up with Dale Earnhardt Jr. to introduce Mtn Dew DEW-S-A — a new soda created from a combination of three existing drinks: Mtn Dew Code Red, Mtn Dew White Out and Mtn Dew Voltage. The launch of Mtn Dew DEW-S-A will feature a comedic take on a late-night TV infomer…

KTLA To Air Make-Up Simulcast Of Rained-Out Dodgers Game

KTLA-CW will give Dodgers fans “one last chance to see a simulcast” on the net, as it will air the May 21 game against the Marlins. The broadcast is a “makeup for the rained-out game” against the Padres on May 7. That game was the “last of a 10-game KTLA trial…

RFQ For Financing And/Or Redevelopment Of XL Center In Hartford

The Capital Region Development Authority (CRDA) is seeking responses from qualified entities interested in financing and/or redeveloping the existing XL Center arena into a first-class, state-of-the-art sports and entertainment destination. A quasi-public agency of the State of Connecticu…

NHL Formally Announces Rangers-Sabres Winter Classic At Citi Field

NHL Commissioner Gary Bettman formally announced that the ’18 Winter Classic will feature Rangers-Sabres at Citi Field on Jan. 1. Bettman noted the “first Winter Classic was in Buffalo,” and for the 10th Winter Classic, the “Rangers will be playing, appropriately enough, the Buffalo…

Bills Hire Longtime Panthers Exec Brandon Beane As New GM

The Bills have named Brandon Beane GM and will formally introduce him to the media on Friday. Beane has spent the past 19 years with the Panthers, most recently as Assistant GM. He was the only “one of four known candidates for the job to be interviewed twice.” While he “doesn’t have ext…

FS1 The Big Winner At Sports Emmys, Earning Nine Statuettes

FS1 “scored the most Sports Emmy Awards” during last night’s ceremony in N.Y., taking home nine awards to “top all cable and broadcast networks.” Sister broadcast network Fox “finished second with seven awards,” according to the National Academy of Television Arts & Sciences. HBO …

Jack Daniel’s First NBA-Themed Ad Highlights Lynchburg, Tenn.

Jack Daniel’s today begins airing its first ad using assets from its new NBA sponsorship deal, a 30-second spot dubbed “Lynchburg Lights.” The ad highlights the town of Lynchburg, Tenn., showing workers at the Jack Daniel’s distillery rolling a barrel of their prized product. The voic…

Laugh Track: Law And Order?

NBC’s Jimmy Fallon said Shaquille O’Neal “wants to become a sheriff in the next few years. As part of his training, he’s actually been working as a dispatcher answering 911 calls. I’m not sure it’s going to work out, though. Take a look at how it’s going so far.”

Root Sports Authenticates Streaming Games For Its Four MLB Teams

Root Sports has started authenticated in-market streaming for the Astros, Mariners, Pirates and Rockies. An in-market streaming deal between Root Sports and baseball’s digital arm, BAMTech, had been reached prior to Opening Day, but public rollout was delayed due to technical issues…

RFQ For Financing And/Or Redevelopment Of XL Center In Hartford

The Capital Region Development Authority (CRDA) is seeking responses from qualified entities interested in financing and/or redeveloping the existing XL Center arena into a first-class, state-of-the-art sports and entertainment destination. A quasi-public agency of the State of Connecticu…

Fanatics To Change Trackside Superstore Model It Has Used At NASCAR Races

Fanatics is looking at changing its NASCAR trackside superstore model to a more tailored approach where it will not only utilize the large superstore tent at every track, according to sources. Fanatics in August ’15 launched the 60,000-square-foot trackside superstore model as part o…

Speed Reads….

ESPN has signed on-air personality Adam Amin to a multiyear extension ( ESPN ).

IMSA Continental Tire Sportscar team CJ Wilson Racing announced a partnership with HD Radio ( CJ Wilson Racing ).

Adidas has added four new WNBA endorsers: Sparks G Chelsea Gray , Lynx G Ale…