News

A collection of thoughts from the Complete SET team as well as general industry story lines

Naming-Rights Deals For NFL Stadiums In Las Vegas, L.A. Could Set Records

Potential naming-rights deals for new NFL stadiums in L.A. and Las Vegas “could set records,” according to Don Muret of SPORTSBUSINESS JOURNAL. Phoenix-based sports marketing firm Gemini Sports Group President Rob Yowell said that he “thinks the Raiders’ stadium could fetch” between …

Executive Transactions

Nielsen Sports hired both Univ. of Washington Dir of Corporate Partnerships STEVEN BELL and Hornets Dir of Corporate Partnerships CHRIS ZIEGLER as Dirs of Commercial Solutions for North America. Nielsen Sports also promoted Account Manager JOHN PUGH to Manager of Commercial…

Papa John’s Returns As MLB Sponsor, Signs Deal With Mets

Papa John’s is returning for the second year as the official pizza of MLB in ’17. The pizza chain also signed a deal with the Mets, its 22nd team partnership in the league. Starting April 7, the brand will re-introduce the Papa Slam promotion. For every Grand Slam hit over the course of th…

Bridgeview, Ill. Seeks New Naming-Rights Deal For Toyota Park

Bridgeview, Ill., is “taking steps to make money from naming rights to Toyota Park,” the home of the Fire, “after more than a year of letting the automaker put its name on the venue for free.” Bridgeview officials have hired Chicago-based W Partners to “sell naming rights to the stadium as…

LeBron, Drew Brees Featured In New Verizon Final Four Campaign

A new Verizon campaign set to air during the Final Four features Cavaliers F LeBron James , Saints QB Drew Brees and model Adriana Lima . The celebs highlight the phone provider’s “Innovative Learning” initiative. The initiative “funds STEM education programs at schools throu…

Booking App HotelTonight Signs Up MSG, Rangers, Knicks, Yankees

HotelTonight has signed a partnership with MSG, making it the official hotel booking partner of the Knicks, NHL Rangers and the arena’s concert series. The mobile app, which aides in last-minute hotel bookings, will receive brand exposure across MSG’s events, including courtsid…

MASN, MLB, Nationals Make Arguments Before N.Y. Supreme Court

MLB, the Nationals and Orioles-controlled MASN argued for 45 minutes on Friday morning before the appellate division of the N.Y. Supreme Court, marking the latest escalation in their long-running media rights battle. MASN, represented by litigator Carter Phillips , argued to confirm a low…

Weekend Plans With NCAA VP Anucha Browne: The Road To The Final Four

Dallas plays host to the Women’s Final Four this weekend, and NCAA VP/Women’s Basketball Championships ANUCHA BROWNE is in charge of the festivities surrounding the final three games of the tourney. From clinics to panels to Tournament Town, Browne will be all over the city during …

Casey Wasserman To IOC: For The Good of The Games, L.A. Must Go First

LA2024 Chair Casey Wasserman published an essay on Friday arguing the IOC’s proposal to award the ’24 and ’28 Games simultaneously is fine — if L.A. goes first. In his most extensive remarks yet on the rapidly evolving landscape of the head-to-head race with Paris, Wasserman argued the IO…

Raiders Announce That Fans May Begin Reserving PSLs For Las Vegas Stadium

The Raiders yesterday announced that fans can “reserve a personal seat license in the to-be-constructed Las Vegas stadium by depositing $100 with the franchise,” according to Jon Saraceno of the LAS VEGAS REVIEW-JOURNAL. A Raiders spokesperson said that the number of PSLs “sold on the firs…

MLS’ Garber “Confident” St. Louis Will Get Team If Voters OK Financing

MLS Commissioner Don Garber yesterday said that “he’s ‘confident’ St. Louis will get a team in the league’s four-team expansion,” if area voters “approve financing for a stadium next Tuesday.” Garber, visiting St. Louis a week before the vote, said, “I’m very confident that if we’re able…

Sources: Manica Architecture, HNTB To Partner On Raiders’ Stadium

Manica Architecture and HNTB have teamed up to design the Raiders’ new $1.7B stadium in Las Vegas, according to sources. David Manica , owner of the K.C.-based firm, confirmed his role as lead designer. The two architects previously worked together under an old proposal to develop a…

NFL Owners Approve $60M For Ravens To Renovate M&T Bank Stadium

NFL owners yesterday approved $60M in league-backed stadium financing for the Ravens, who are spending $120M on upgrades to M&T Bank Stadium. The renovation will occur over three offseasons, said Ravens President Dick Cass . This offseason, new videoboards from Samsung will be instal…

Nathan’s Famous Signs Two-Year Deal As MLB’s Official Hot Dog

Nathan’s Famous has signed a two-year sponsorship agreement with MLB, making the brand the league’s first-ever official hot dog and placing the MLB logo on Nathan’s retail packaging. Other activations include a consumer sweepstakes to win a trip to the ’17 All-Star Game i…

WWE Reaches Exclusive Secondary Ticketing Deal With StubHub

WWE has struck its first official secondary ticketing deal, a multiyear agreement with StubHub making it WWE’s exclusive ticket resale marketplace for the U.S. and Canada. The deal arrives in time for Sunday’s WrestleMania 33 on and Saturday’s WWE HOF induction, both in Orlando. Fina…

Celtics Rookie Jaylen Brown Content To Represent Himself Over Hiring Agent

Celtics rookie F Jaylen Brown still does not have an agent, and while many NBA prospects are attracted to large agencies, Brown said that he is “content to remain solo,” according to Gary Washburn of the BOSTON GLOBE. Brown said, “I did my process, I interviewed a few agencies, did my due …

Daily Download….

The Las Vegas Sun tours the Golden Knights’ practice facility, which is under construction.

NCAA Distributes Payouts To D-I Schools Amounting To $200M

College athletic departments will “receive amounts ranging” from about $165,000 to more than $1.3M “from a one-time supplemental distribution” of $200M the NCAA is making to D-I schools in mid-April, according to a report compiled by the NCAA. Under a plan approved a year ago by the N…

Subway Rolling Out New NASCAR Creative Featuring Suarez, Edwards

Subway this weekend is debuting a spot around its new ambassador, Monster Energy NASCAR Cup Series rookie Daniel Suarez . The spot features Suarez, who drives Joe Gibbs Racing’s No. 19 Toyota, alongside Carl Edwards , whose spot Suarez stepped into upon Edwards’ departure in t…

Tweet Pic Of The Day….

. @stuholden @RobStoneONFOX @GrantWahl visit the Facebook HQ for a special edition of Players’ Cut #USAvHON pic.twitter.com/s79ZUw3gm5
— FOX Sports PR (@FOXSportsPR) March 24, 2017

Auto Club Speedway Celebrating 20th Anniversary At NASCAR Weekend

Auto Club Speedway this weekend is celebrating its 20th anniversary with a host of different events and activities as NASCAR rolls into Fontana. ACS President Dave Allen noted it is the first “birthday” celebration for the ISC-owned track. Allen: “We felt like 20 was a signifi…

Facebook, Amazon, Twitter, YouTube Express Interest In “TNF” Rights

The NFL is “selling the rights to stream its ‘Thursday Night Football’ games next season, and at least four big tech companies are interested.” Sources said that Facebook, Amazon, Twitter and YouTube “have all submitted proposals to the NFL.” All four companies also “talked to th…

Erie County Takes Ownership Of Land For Bills’ New Practice Field

Erie County (N.Y.) lawmakers yesterday “voted 10-1 to take ownership of the three acres next to the Bills’ existing practice facilities.” A few legislators last week “questioned whether Erie County should take title to the land.” The Bills “bought the property with the intention of …

California Legislative Analyst Says LA 2024 Bid Avoids Financial Pitfalls

A report by the California Legislative Analyst’s Office yesterday stated that L.A.’s bid for the ’24 Games “avoids the financial pitfalls that have plagued recent Games.” The LAO “called on city officials, the legislature and Gov. Jerry Brown to join LA 2024 officials in a united Ca…

SBJ In-Depth: Forty Under 40

SportsBusiness Journal and SportsBusiness Daily honor the industry’s brightest young talent with the annual Forty Under 40 awards. As the lead-in to the awards banquet in Dana Point, Calif., we will introduce you to executives across sports who, in a short time, have distinguished th…

U.S. Earns Spot In WBC Final Before Raucous Dodger Stadium Crowd

The U.S. advanced to the World Baseball Classic final last night with a 2-1 win over Japan at Dodger Stadium, where a crowd of 33,462 was present on a “cool and rainy evening.” The ballpark was less than “two-thirds full,” but the “‘U-S-A…

St. Louis MLS Ownership Group, City Announce Charitable Partnership

Prospective MLS ownership group SC STL has formalized an agreement with the city of St. Louis in which the team “would support workforce development and youth sports programs.” This comes “two weeks before city voters will decide” whether a proposed stadium should get $60M in public f…

KT Tape Renews Deal With U.S. Soccer Federation Through ’20

KT Tape has renewed its partnership with the U.S. Soccer Federation and all its teams/programs through ’20, a time frame that includes the ’18 FIFA World Cup, ’19 FIFA Women’s World Cup and ’20 Tokyo Games. Previously, the kinesiology tape producer signed a three-year deal with the U…

Alibaba Acquires Ticket Vendor Damai, Emulating Live Nation’s Model

Alibaba Group has acquired online ticket vendor Damai.cn, with an “eye toward feeding China’s growing appetite for concerts, movies and sporting events.” Once integrated with Alibaba, Damai “aims to become China’s version of Live Nation,” marking a “change from its former goal of aggregati…