“MNF” Gets Ratings Boost On ESPN Thanks To “Star Wars” Trailer Debut During Halftime

ESPN used its Disney ties to generate a boost in “MNF” overnights, as the halftime debut of the trailer for “Star Wars: The Last Jedi,” led to an 8% ratings increase year over year. The Vikings’ 20-17 win over the Bears last night generated a 7.0 overnight on ESPN, up from a 6.5 for last y…

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/10/10/Media/MNF.aspx

      

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