MillerCoors Yet To Reach Renewal To Keep Coors Light As NASCAR’s Official Beer

By Adam Stern MillerCoors and NASCAR have not yet been able to reach an agreement to extend Coors Light’s official beer deal with the sanctioning body that expires this year, according to sources. That makes a renewal look increasingly unlikely as the sport’s offseason begins. Coors Light has been the o…

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/11/22/Marketing-and-Sponsorship/Nascar-Miller.aspx

      

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