FOUNDER & CEO
Tanner Simkins is founder and CEO of Complete SET, a full service sports entertainment firm that works with multinational brands, athlete entertainers, and accredited investors. In addition to leading the agency, Simkins is a certified agent and contract advisor for football (NFL, CFL) and basketball (FIBA). Simkins sits on the board of advisors for Ribbon, Labs; an social event and ticketing company. Simkins also serves as Global Head of Innovation for Vault Media Group.
Some of Tanner’s past experience includes a championship season as an executive in training with the Miami Heat, corporate hospitality surrounding the World Cup, management solutions for three Super Bowls, and more. Tanner has been nationally recognized by Viacom for his work in sports media. And earned the Ivy League distinction to serve as Fellow for the Ivy Sports Symposium and Global Sports Symposium.
Simkins is the SVP of Strategy and Development for Horrow Sports Ventures. With HSV Tanner doubles as executive producer for the following feature productions: three seasons of Power of Sports Fox Sports’ monthly magazine show on philanthropy in sports, over 300 episodes of Reuters’ business podcast Keeping Score, NBC’s Beyond The Medals a limited series covering the economics of the Olympics, and 250+ episodes of NBC Sports’ podcast Beyond the Scoreboard.
Simkins, a Miami native, graduated from Columbia University in 2014 with a Masters Degree in Sports Business. Simkins also holds two degrees with honors from the University of Miami.
In 2017, Simkins was named a first tier member of the Forbes Business Council. In 2018, Simkins was ranked #110 in Entrepreneur Magazine’s E360 ranking of the nation’s most innovative CEOs of privately held companies. Also in 2018, Simkins was nominated for a Cynopsis Media Rising Star award. In 2019, Simkins was a featured author in The Sport Business Handbook: Insights from 100+ Leaders Who Shaped 50 Years of the Industry for his content production work. That same year, Simkins was included in Sports Illustrated’s Top 100 #SportsBiz Twitter must follow list, and also nominated for both the Forbes 30 under 30 list and the Leaders Sports 40 under 40 awards.
Simkins written work is published in Yahoo! Finance, Entrepreneur Magazine, Thomson Reuters and other national outlets. Simkins volunteers as a coach for his local youth sports league and has authored a children’s book Nico the Basketball Player inspired by his efforts and observations coaching.
For updates or more information, Simkins welcomes interactions on social media @TannerSimkins
SPORTS // ENTERTAINMENT // TALENT
AGENCY // MANAGEMENT // PLANNING