Fanatics Starting College Division, Acquiring Fermata Partners Assets

By Michael Smith Fanatics is expanding the college segment of its ecommerce empire with the creation of a new division — Fanatics College — and the acquisition of collegiate licensing agency Fermata Partners. Derek Eiler and Chris Prindiville , two of the four founding partners of Fermata, will join F…

Source:: http://www.sportsbusinessdaily.com/Daily/Morning-Buzz/2017/10/16/fanatics.aspx

      

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