Cavaliers Make Goodyear Jersey Patch Official; Deal Includes Branded Content On TNT

The Cavaliers and Goodyear this afternoon will formally announce their jersey patch partnership beginning with the ’17-18 season, and the agreement also will involve Turner Sports, which has been hired by the Cavs to help “amplify the deal nationally,” according to a source. Turner&…

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/05/15/Marketing-and-Sponsorship/Cavs-Goodyear.aspx

      

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