That’s A Wrap: MillerCoors Not Renewing Coors Light’s Deal As Official Beer Of NASCAR

By Adam Stern NASCAR officially is in the hunt for a new beer sponsor, as MillerCoors will not renew Coors Light’s deal as the official beer of the sanctioning body. Coors Light has held the position since ’08 when it replaced Budweiser in a five-year deal originally valued around $4M annual…

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/12/29/Marketing-and-Sponsorship/Coors.aspx

      

Draft Of Joint-Use Agreement At Raiders’ Las Vegas Stadium Looks Favorable For UNLV

A draft of the Raiders’ joint-use agreement with UNLV for the team’s Las Vegas stadium shows that the school will “retain significant control of major revenues on the days its football program uses” the new venue, according to Adam Candee of the LAS VEGAS SUN. The terms “represent a signif…

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/12/29/Facilities/UNLV-Raiders.aspx

      

Bud Light’s New “Dilly Dilly” Campaign Airing During NFL Games, Including Super Bowl

Bud Light is unveiling a three-part ad series based on the “Dilly Dilly” phrase “that will climax with a 60-second Super Bowl spot,” according to E.J. Schultz of AD AGE. The first new spot featuring the “made-up medieval beer toast” will debut during Monday’s Steelers-Texans game on NBC. T…

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/12/22/Marketing-and-Sponsorship/Bud-Light.aspx