Survey Shows NFL Ad Buyers Believe Fewer People Will Watch Commercials This Year

A survey of commercial-ratings projections for the ’17-18 broadcast-network season found that ad buyers “believe fewer people than last season will watch commercials during such primetime stalwarts as NBC’s ‘Sunday Night Football’ and the ‘Thursday Night Football’ broadcasts on both …

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/08/17/Marketing-and-Sponsorship/NFL-Ads.aspx

      

NFL, NFLPA Engage In Public War Of Words In Lead Up To Ezekiel Elliott Appeal Hearing

A campaign to paint Cowboys RB Ezekiel Elliott’s accuser, Tiffany Thompson, in the “worst possible light has led to a rapid and unexpected escalation of words between the NFL” and the NFLPA, according to David Moore of the DALLAS MORNING NEWS. Elliott’s camp is attempting to portray Thomps…

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/08/17/Leagues-and-Governing-Bodies/NFL-v-NFLPA.aspx

      

Mercedes-Benz Stadium On Track For Aug. 26 Opening, Though More Work Remains For Roof

Mercedes-Benz Stadium “looks just about ready for action,” and stadium officials “expect more than 50,000 Falcons and Atlanta United season-ticket holders to attend an open house Saturday” before the stadium’s official opening with a Cardinals-Falcons preseason game on Aug. 26, according t…

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/08/16/Facilities/Mercedes-Benz-Stadium.aspx

      

Decision Day Nearing For Whether Monster Energy Wants To Renew NASCAR, SHR Deals

By Adam Stern Monster Energy is coming up on a crucial period, as it is determines whether to extend its title sponsorship with NASCAR and its team deal with Stewart-Haas Racing. The energy drink company’s deal with SHR expires after this year, while the title sponsorship is slated to run through …

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/08/16/Marketing-and-Sponsorship/Monster-Nascar.aspx

      

Loria Insisted Jeter Kept Role In Marlins Sale, Looking To Bring Yankees’ Luster To Team

Marlins Owner Jeffrey Loria “wasn’t going to sell” his team to any “consortium that didn’t consort” with Derek Jeter first, according to Dave George of the PALM BEACH POST. It is all part of the “Yankeefication of the Marlins, an ongoing Loria goal.” Loria “loved the Yankees” growing in N….

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/08/15/Franchises/Marlins.aspx

      

Bucks’ Antetokounmpo In Line For Lucrative Sneaker Deal; Looking For Signature Shoe

Bucks F Giannis Antetokounmpo’s deal with Nike is “set to expire” next month, “making him the clear-cut headliner of the available NBA players looking for a new shoe deal heading into next season,” according to Nick DePaula of ESPN.com. Antetokounmpo since ’13 has been paid a “me…

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/08/15/Marketing-and-Sponsorship/Antetokounmpo.aspx

      

Roger Goodell Touches On Anthem Protests; League Won’t Try To Stop Players

The NFL “won’t try to stop players protesting during the national anthem” this season, according to Kent Somers of the ARIZONA REPUBLIC. NFL Commissioner Roger Goodell yesterday addressed the issue with about 200 Cardinals fans. After being “asked if the NFL could do anything about the pro…

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/08/15/Leagues-and-Governing-Bodies/Anthem-Protests.aspx

      

Athletes React To White Supremacist Event In Charlottesville, President’s Reponse

Eagles DE Chris Long, who is from Charlottesville, Va., “feels a responsibility to speak out about the crisis in his hometown,” according to Dave Zangaro of CSNPHILLY.com. On Saturday, Long “spoke out publicly, via Twitter, against the white nationalists holding the rally” and Preside…

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/08/14/Sports-in-Society/Athletes-Charlottesville.aspx

      

Pac-12 Networks Brings On Former TWC, DirecTV Exec Mark Shuken As Next President

By John Ourand The Pac-12 has picked an RSN vet to head up its Pac-12 Networks. MARK SHUKEN , a former Time Warner Cable, DirecTV, Liberty Media and Fox Sports exec, will become the third president in Pac-12 Nets’ five-year history, following GARY STEVENSON , who left in ’13 , and LYDIA MURPHY-STEPHA…

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/08/14/People-and-Pop-Culture/Pac12-Nets.aspx

      

Rogers Cup Sets ATP Attendance Record For One-Week Event, Fueled By Canadian’s Run

The Rogers Cup in Montreal drew the “largest crowd ever for a one-week tournament on the ATP Tour,” according to Pat Hickey of the MONTREAL GAZETTE. The week-long event drew 216,097 fans, passing the previous Montreal Rogers Cup-record of 213,760 in ’11. Organizers “expected good crow…

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/08/14/Events-and-Attractions/Rogers-Cup.aspx

      

Eagles’ Malcolm Jenkins Plans To Continue Raising Fist During Anthem This Season

Eagles S Malcolm Jenkins “raised a fist over his head during the national anthem prior to Thursday’s preseason opener” against the Packers and “plans on continuing his demonstration” through the ’17 season, according to Tim McManus of ESPN.com. Jenkins in a statement said, “Last season, I …

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/08/11/Leagues-and-Governing-Bodies/Jenkins-Kaepernick.aspx

      

Now Batting, Corey’s Brother: MLB Players Have Fun Putting Nicknames On New Jerseys

MLB yesterday unveiled the roster of nicknames players will wear on the back of their jerseys during the Aug. 25-27 Players Weekend, a move that is “meant to serve as an injection of personality into the game,” according to Tim Healey of the South Florida SUN-SENTINEL. The league is tempor…

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/08/10/Leagues-and-Governing-Bodies/MLB-Player-Weekend.aspx

      

Start Your Engines: Milwaukee-Based Harley-Davidson To Appear On Bucks Jerseys

The Bucks have “signed a jersey advertisement patch deal with motorcycle manufacturer Harley-Davidson” that will see the company’s “iconic orange, white and black logo … appear on the team’s white, green and black jerseys,” according to Darren Rovell of ESPN.com. Financial terms of the d…

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/08/10/Marketing-and-Sponsorship/Bucks-Harley.aspx

      

Univ. Of North Carolina Football Unveils Jordan Brand Unis; Look Already Helping Recruiting

The Univ. of North Carolina unveiled its new Jordan Brand football uniforms on Saturday, and there is now a “prominent Jumpman logo, Jordan Brand’s famed silhouette of an in-flight Michael Jordan, on everything,” according to Andrew Carter of the Raleigh NEWS & OBSERVER. The unif…

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/08/08/Marketing-and-Sponsorship/Carolina.aspx

      

Goodell Sidesteps Question On Concussion Concerns; Mara Lauds Player Education

NFL Commissioner Roger Goodell “latched onto” a fan question about quality of play during a visit to Giants training camp yesterday, “not wanting to court controversy” with any comments on concussions, according to Tara Sullivan of the Bergen RECORD. A fan cited his “ongoing concern a…

Source:: http://www.sportsbusinessdaily.com/Daily/Issues/2017/08/08/Leagues-and-Governing-Bodies/NFL-Concussions.aspx